Recipe Books

I was tasked with creating two recipe books and setting templates for future recipe books. I created the first recipe book for the Turboblaze air fryer that spanned 150 pages. The style was to accomodate mid-tier design. The second recipe book was for the new air fryer model "Heirloom" (later changed name to Iconic). The style of the book is supposed to be perceived as more high-end and premium. This set the tone for future premium line of products. Art Director: Sheila Martinez Graphic Design: Hoan Bui